Honda came out with a new ad in the UK with the help of Weiden & Kennedy. This “live ad” took place yesterday and the people in it had 3 minutes to pull off their moves before hitting the ground. Pretty cool actually. There was some hype around this considering it was live. There was a blog of the training for this and ad’s showing the training on http://difficultisworthdoing.typepad.com/ . Overall, I think this is pretty cool concept for Honda. It’s different and catches people attention.
